SAVE is the School Action for Value Education programme, which began in 1979 with three core
tenets:

• Inculcating values of care & respect for the elderly in school going children
• Preparing today’s children & youth for their old age and,
• Creating an age friendly society

HelpAge India partners with schools across the country to work together in various ways to sensitise
young minds towards the elder cause.

Talks on Value Education are given during school assemblies and various activities and campaigns
are created to encourage students to understand the elder viewpoint and elder issue

Many adults today have fond memories of having participated in this school programme as children
and doing their bit for society.

SAVE is now carried forward to young college-going and professionals through the HUG program,
HUG stands for Help Unite Generations, aiming to creating empathy among young adults towards
the older generation.