The dates of Lok Sabha Elections 2019 were declared by the Election Commission of India on March 10, 2019. The polling will happen in 7 phases across the country according to the Commission’s announcement. It will start from April 11th till May 19th, 2019. The counting of the votes will happen on May 23, 2019…Read More
Holi is a festival of color and symbolizes the victory of good over evil. Holi is known to fall on ‘Phalgun’ night of the full moon, which marks the onset of spring season which signifies freshness, beauty and new beginnings. As done in the ancient times and according to Indian history and tradition, a bonfire is…Read More
One of the biggest changes brought about with the advent of modernization and improved standards of living is the increase in the ageing population. By 2050, the number of the elders in the country is expected to rise and surpass the population of children. The majority of elders in the country face various health…Read More
In a landmark decision dated 13th December 2018, the Supreme Court of India read the right of life with dignity of the elderly under the mandate of Article 21 of the Constitution. This was due to a public interest petition filed by Dr Ashwani Kumar, Senior Advocate and Former Union Minister of Law and the concerted…Read More
Time’s Up – Let’s innovate for our Senior Citizens!
by Nisha Sampath February 4, 2019 3 comments Cause of ServingAs a consultant, everyday I see the launch of products and services where marketing demographics have an age cut off at 45-50 years. In my 22 year career, I have hardly ever seen launches that specifically target and communicate to retirees or older people. Some of the reasons cited have been – older audiences are…Read More